About us. La Palestra

On the issue of La Palestra in May/June 2020, you can read a contribution for the restart linked to the world of gyms.

Among the management and marketing issues, digital technology and the opportunities associated with it for managers and personal trainers play an even more important role in the delicate post-Covid-19 restart phase.

Between technology at the service of both operators and users and trends increasingly linked to the customization of the training experience, digital in gyms can represent a real starting point.

For the operator, technology today represents the opportunity to introduce an offer in their center that embraces any target by age and need, and therefore the possibility of diversifying the training offer.

With objective data always in hand and a supply of useful information to raise the level of professionalism for professionals in the sector, digital fitness can represent a new momentum.

Read the full article of La Palestra.